This privacy notice sets out the basis upon which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully in order to understand our views and practices. These reflect our principles regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data’.

By visiting EQUAITOR.COM  (this ‘Website’) and (the ‘assessment’) you accept and consent to the practices described in this Privacy Notice including the processing of your personal data under this lawful basis. In this Privacy Notice, we seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices, Transparency and Control’.


Equaitor™ is a platform designed, developed and supported by Group Partners Ltd. We are company, based in the UK. Our Company number is 4120486. Our registered office is at 19-20 Bourne Court, Southend Road, Woodford Green, Essex IG8 8HD. For the purposes of the DPA and in-line with the GDPR, Group Partners is the Data Controller.


We collect and process the following information about you: 

  1. Information you give us - this is information about you that you give us by filling in forms and assessment on our Website or by corresponding with us by phone, email or otherwise. We only request from you the minimum data required for you to use our service.

  2. The information we require from you to sign up to our mailing list will include your email address, full name, job role and company.

  3. The information we require from you to take part in our assessment will include your email address and full name.

  4. If you take out a contract for commercial services with us then we will ask you for more detailed information such as your full name, email address, phone number, company name, company address, invoking details and a financial contact.

  5. Information we collect about you whenever you visit our Website we will automatically collect the following information:

  6. Technical information - including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  7. Information about your visit - this includes the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), pages you have visited, page response times, download errors, length of visits to certain page and page interaction information (such as scrolling, clicks, and mouse-overs).


  1. The information and content held on our Website is deployed geographically to maximise user experience.

  2. All information that could identify individuals within the European Union is stored exclusively within the European Union.

  3. We will never share your user information with third parties for promotional purposes.

We hold our data with DigitalOcean who are contracted by our development partner Ideas Made Digital ltd for the provision of technical services. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with Digital Ocean you can view their Privacy Notice, amongst their other policies here.

We will ask for your name and email address so that we can send your completed assessment to you. You can choose to tell us the name of your organisation as well but that is not mandatory. Of course your email may well tell us that anyway. There is no account created as a result of submitting an assessment but we will store the information and will supplement your responses with our Practitioners observations.

The responses that you provide to the assessment questions are not shared with anyone outside of Group Partners. We will use the data in the following ways:

  • To run the algorithm that feeds the report

  • To help strengthen the model and identify new developments for the Equaitor™ platform

  • To develop further insights that may be used to stimulate discussion - in each case the content we will develop is completely unattributable to your assessment

We will be using Google Analytics to anonymously track number of users, traffic sources and behaviour on the website. For further information see this page: 


If you require an export of your responses just email us at


You have the right to find out about what information we hold about you. You can exercise that right by contacting us and we will send you any request for information in a suitable electronic form within 20 working days.  If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date.  If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.

You have the right ‘to be forgotten’ and to have your personal identifiable information permanently deleted from our systems.  There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems. You can opt in or out at any time by clicking the ‘Unsubscribe’ link in our emails.

To make a request for information or to exercise your rights please contact


The data that we capture through the assessment, plus our additional observations will be held on servers that are hosted externally through a formal agreement with our Data Processor IDEAS MADE . Their privacy statement can be found here.


Data will be subject to 6-monthly review and we will delete data after one year of no activity. If you have opted to stay in touch your personal data - email and name) will be retained, otherwise that will also be deleted.


Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site.  By continuing to browse the Website, you agree and consent to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web and mobile interfaces, and what their use means to you. At the end, we've included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.

We use the following types of cookies:

  1. Strictly necessary cookies - these are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-payment system.

  2. Analytical/performance cookies - these allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

  3. Functionality cookies - these are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  4. Targeting cookies - these cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose but these cookies will contain no information capable of identifying you personally to us.

You can find more information about the individual cookies we use and the purposes for which we use below:


We use Google Analytics to understand general trends about our content and traffic sources; for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive.

Google's statement about privacy can be found here.

If you’d like to manage your use of cookies or completely turn off cookies then you can find out how to do so by using the link here.  Please note that if you do limit or block cookie use on our Website the functionality of both the Website and our services will be affected.



Our intention is that you would use the Equaitor™ Assessment Service to explore your business’s preparedness for the future of work.

This is not a definitive assessment as the results provide an early and general indication only. They are based on our definition of the things that matter for organisations today, and that will be critical in the future. These are viewpoints and insights that we've gathered over our experience across hundreds of cases in almost every industry sector - over many years

There’s no charge for this assessment but we may well make recommendations that suggest services/solutions that could be offered (in part or fully) by Group Partners - but there’s no obligation to do anything as a result.


We have plans to develop this platform further. In time it's likely that there will be paid features included - in addition to the free assessment.  Please let us know if you would like to be kept informed about our plans for the platform by emailing

This assessment is based on a proprietary model developed by Group Partners. The design, method and supporting algorithms remain the Intellectual Property of Group Partners. In accepting our terms you are confirming that the information being provided relates to your organisation, is an accurate reflection of your status today and the contact details that you provide are your details and no one else’s.

Submitting this report will result in a high level assessment in a simple report form. This does not constitute a guarantee that there be an additional personal assessment included by our Practitioner.