In our experience (with notable exceptions) whatever the scenario it’s rare to see pure collaboration. It’s not the normal behaviour whatever the size of the team to see a situation where ALL (we mean all) parties share in the pain and gain equally. Our definition of collaboration redefines and rests on the concept of ‘mutuality’.
This is a world where everyone has no fear of putting their contribution forward, there’s no chance that the idea is summarily dismissed because it isn’t the originators idea, there’s integrity and authentic respect for every contribution and where the rules of the game, the philosophy and ethos, are inspiring to everyone.
In Summary — being in The INTEGRATION business
We live in a world where integration, in all its forms, is a foundational strategy and often the business mission. The idea features in most conversations — ‘platforms are the future foundation'.